Ebba
Bloom
Art Director
Craft Sportswear
01
2025
ART DIRECTOR
As an inhouse Art Director at Craft, I lead the visual direction and creative development of projects from concept to execution. My role bridges strategy and design —ensuring every visual element communicates our brand’s story with clarity, emotion, and purpose. I collaborate closely with designers, photographers, producers, and athletes to shape cohesive campaigns that are both visually striking and conceptually strong.
From defining concepts and guiding shoots to refining design details, I oversee the creative process to ensure every piece is visually strong, strategically sound, and true to Craft’s identity.
As an inhouse Art Director at Craft, I lead the visual direction and creative development of projects from concept to execution. My role bridges strategy and design —ensuring every visual element communicates our brand’s story with clarity, emotion, and purpose. I collaborate closely with designers, photographers, producers, and athletes to shape cohesive campaigns that are both visually striking and conceptually strong.
From defining concepts and guiding shoots to refining design details, I oversee the creative process to ensure every piece is visually strong, strategically sound, and true to Craft’s identity.