Ebba
Bloom
Art Director
Craft Sportswear
01
2025
ART DIRECTOR
As an inhouse Art Director at Craft, I lead the visual direction and creative development of projects from concept to execution. My role bridges strategy and design —ensuring every visual element communicates our brand’s story with clarity, emotion, and purpose. I collaborate closely with designers, photographers, producers, and athletes to shape cohesive campaigns that are both visually striking and conceptually strong.
From defining concepts and guiding shoots to refining design details, I oversee the creative process to ensure every piece is visually strong, strategically sound, and true to Craft’s identity.
As an inhouse Art Director at Craft, I lead the visual direction and creative development of projects from concept to execution. My role bridges strategy and design —ensuring every visual element communicates our brand’s story with clarity, emotion, and purpose. I collaborate closely with designers, photographers, producers, and athletes to shape cohesive campaigns that are both visually striking and conceptually strong.
From defining concepts and guiding shoots to refining design details, I oversee the creative process to ensure every piece is visually strong, strategically sound, and true to Craft’s identity.
Druvfabriken
02
2024
ART DIRECTION, BRANDING & GRAPHIC DESIGN.
Branding and Visual identity for newly launched Druvfabriken, a wine agency that connects winemakers of all sizes with the Scandinavian market.
︎︎︎ View project
Branding and Visual identity for newly launched Druvfabriken, a wine agency that connects winemakers of all sizes with the Scandinavian market.
︎︎︎ View project
BRANDING & GRAPHIC DESIGN.
Apohem is the online pharmacy that aims to make health and skincare accessible to everyone. Taking care of yourself and those you love shouldn't be expensive or complicated. They want to show how our products can naturally fit into the everyday rituals we all have in the bathroom—those personal routines that make life a bit more enjoyable and pleasant.
The updated brand identity across all channels alongside the implementation of a state of the art e-commerce, manifests Apohems number one hub as the face of specialists and rituals.
︎︎︎ View project
Apohem is the online pharmacy that aims to make health and skincare accessible to everyone. Taking care of yourself and those you love shouldn't be expensive or complicated. They want to show how our products can naturally fit into the everyday rituals we all have in the bathroom—those personal routines that make life a bit more enjoyable and pleasant.
The updated brand identity across all channels alongside the implementation of a state of the art e-commerce, manifests Apohems number one hub as the face of specialists and rituals.
︎︎︎ View project
GRAPHIC DESIGN & BRAND RE-FRESH.
Holistic strives to inspire towards a healthier world for a life in balance. Their products are self-developed, high-quality supplements and superfoods sold all over Scandinavia. With a genuine focus on giving their customers efficient products and with deep knowledge and motivation, they help people take charge of their lives, contributing to a healthier and happier world and a better society.
At Grebban I had the joy of being a part of Holistics visual identity update, digital identity, design system, photography, e-commerce design and
e-commerce development.
︎︎︎ View project
Holistic strives to inspire towards a healthier world for a life in balance. Their products are self-developed, high-quality supplements and superfoods sold all over Scandinavia. With a genuine focus on giving their customers efficient products and with deep knowledge and motivation, they help people take charge of their lives, contributing to a healthier and happier world and a better society.
At Grebban I had the joy of being a part of Holistics visual identity update, digital identity, design system, photography, e-commerce design and
e-commerce development.
︎︎︎ View project
GRAPHIC DESIGN & RE-BRANDING.
In collaboration with Grebban, Teknikmagasinet embarked on a journey to create an updated branding identity and a new website, signaling the beginning of an exciting new chapter in Teknikmagasinet's legacy. A new visual identity centered around the concept of joy through tech, making the design inviting and creating possibilities for even more engaging customer experiences.
︎︎︎ View project
In collaboration with Grebban, Teknikmagasinet embarked on a journey to create an updated branding identity and a new website, signaling the beginning of an exciting new chapter in Teknikmagasinet's legacy. A new visual identity centered around the concept of joy through tech, making the design inviting and creating possibilities for even more engaging customer experiences.
︎︎︎ View project